A Chat about Women of PR in Leadership

1 out every 3 public relations professional is a woman. While the public relations industry has become a female-dominated field, the leadership roles across the board are held by men. And, the wage gap is even wider. Agencies like Burson-Marstellar and Hill-Knowlton are pushing initiatives to lessen the divide.

Understanding the importance of this discussion, the PRSA Diversity & Inclusion Committee, in partnership with the Association of Education in Journalism and Mass Communication, hosted a Twitter chat during Women’s History Month to explore workforce gaps in the PR industry and discuss how we can better work to develop women leaders.

Here are highlights of the chat in a Storify story. https://storify.com/aerialellis/women-in-leadership-pr

PRSA women leadership diversity Aerial Ellis

PRSA women leadership diversity Aerial Ellis

PR+ 2014 – Our First Conference

Lipscomb University hosted its very first public relations conference, PR+ 2014, on April 22. The successful event took place in the Ezell Center and included breakfast, two panel discussions, lunch, and a keynote speaker. Coordinated by dGE PR’s Aerial Ellis, the event had a turnout of 85 attendees made of professionals and students from all over the region. The day was filled with learning about how PR is used across different fields as well as great networking.

 The first panel discussion revolved around the topic of evolution strategies for some of Nashville’s most iconic brands featuring rockstar panelists were Bob Higgins, CEO of Barge, Waggoner, Sumner and Cannon; Michelle Lacewell, PR/Marketing director of Nashville Chamber of Commerce; Andrea Lindsey, senior VP at DVL PR & Advertising and David Reuter, VP of corporate communication at Nissan. dGE PR’s Perri duGard Owens was the moderator for the discussion and posed some great points for the guests to delve into. Each one had priceless input about gaining momentum for new brands and re-establishing relevance for existing brands.

 The next panel was focused on the future generation of PR. The young, vibrant, and distinguished speakers discussed ideas about the positive effects of cross-brand collaboration and what is next for the public relations industry in Nashville. The group was moderated by Meagan Rhodes from 12th and Broad and consisted of Jamal Hipps, CEO of MPYER Marketing & Advertising; Nicholas Holland, CEO of Populr.me; Marcia Masulla, co-creator of Nashville Fashion Week and senior marketing manager at Yelp Nashville; and Ryan Witherell, partner at Seigenthaler PR.

Lastly, the keynote speaker was stand-out Steve Buchanan who took the stage to talk about his hit TV show Nashville and how the PR industry related to his work with the Opry Entertainment group. The entire conference was highly interactive and received positive feedback from those who attended. Students from Kennesaw State, Austin Peay, and Belmont all mentioned how they enjoyed how the panelists were so accomplished, yet relatable. PR+ 2014 would not have been successful without the support of its sponsors PRSA, DVL, BWSC, Seigenthaler Public Relations, duGard Ellis Public Relations and Nissan along with its media sponsors Yelp and Google.

Why Being Called A Publicist is Not Enough


If I say I’m a doctor, there would be a general assumption that I have degrees in my area of study, hold a significant amount of professional expertise to maintain creditability, and possess a verifiable list of clients that can vouch for my work. That’s how it works for most professional titles.
I was bothered when I saw a Gawker.com post about “the most famous publicist” who blasted a press release about her dinner date with Cheers sitcom actor, John Ratzenberger, to the media. The random email with “MEDIA ALERT” leading its’ subject line included the restaurant’s location and a welcome for all media to come cover the event.

Needless to say, these are the type of antics that would be not approved by the Universal Accreditation Board for PR.

I hope that this whole thing was just a fluke and no one really makes the assumption that most publicists pull these stunts. It stinks like all kinds of wrong. Better yet, I hope that this improper, self-serving practice does not leak into the mindsets to future PR practitioners.

I’m not extremely fond using of the title of “publicist” but I do use it at times. It’s the easiest way to describe what you do as a PR practitioner. Publicist is the most commonly known title that most people will recognize and relate to. It’s also the most abused and misused job title in the PR.

I don’t question colleagues on their expertise or experience. If you say you’re in PR or you’re a “publicist,” I trust you. However, respect is another issue. If the reputation that proceeds you is an unstable one, then you’re watering down the game for the rest of us.

A title means nothing if you don’t respect the method by which it is earned.