Create mutually beneficial relationships with media. Avoid the “gimme” approach. Consider what might they gain by running your story.
In pitching, loose lips can sink ships. Be deliberate in what you share to avoid a set-up for potential embarrassment and negative angles. Any story can take a turn for the worse.
It takes confidence, patience and fortitude to contact the often over-pitched media. Be brave and make each pitch count. #UI
Research a media outlet or journalist before you pitch to them. This should go unsaid.
Explain the media pitching process to your clients. You can’t afford to let them think the “spray and pray” approach works.
Offer help to a journalist. No pitch calls or emails. Just be a trusted source.