Who knew the social media movement would be such a trendy yet powerful tool? If you’ve ever “Googled” yourself or your business, you must be aware that you now you have an online reputation. It’s not the type of reputation based on what others say about you like maybe after they’ve met you or got word about your business. It’s the kind you create.
An online reputation is based your online activity. The sites you frequent, the comments your post, the blogs you write, the tweets you Twitter – they make up your online reputation.
Your professional rep, and sometimes your personal one, can be identified and judged through online content and essentially defines what type of business person you are.
Prepare yourself to define an online reputation. Your rep is re-established every time you log-in or click a mouse. If you dedicate time to joining social media sites or writing a regular blog column, think about the outcome of what you plan to achieve in the long run. Ask yourself, “How do I want to be remembered?” or “Will this affect my business identity or ability to generate revenue?”
An online reputation is mandatory for survival but a bad one can turn away future customers, clients, employers and business partners. You don’t have to jump on the bandwagon of every new social media trend. Use what’s best for you and your business.
Take to time to prep your rep and make it a good one.