Lipscomb University hosted its very first public relations conference, PR+ 2014, on April 22. The successful event took place in the Ezell Center and included breakfast, two panel discussions, lunch, and a keynote speaker. Coordinated by dGE PR’s Aerial Ellis, the event had a turnout of 85 attendees made of professionals and students from all over the region. The day was filled with learning about how PR is used across different fields as well as great networking.
The first panel discussion revolved around the topic of evolution strategies for some of Nashville’s most iconic brands featuring rockstar panelists were Bob Higgins, CEO of Barge, Waggoner, Sumner and Cannon; Michelle Lacewell, PR/Marketing director of Nashville Chamber of Commerce; Andrea Lindsey, senior VP at DVL PR & Advertising and David Reuter, VP of corporate communication at Nissan. dGE PR’s Perri duGard Owens was the moderator for the discussion and posed some great points for the guests to delve into. Each one had priceless input about gaining momentum for new brands and re-establishing relevance for existing brands.
The next panel was focused on the future generation of PR. The young, vibrant, and distinguished speakers discussed ideas about the positive effects of cross-brand collaboration and what is next for the public relations industry in Nashville. The group was moderated by Meagan Rhodes from 12th and Broad and consisted of Jamal Hipps, CEO of MPYER Marketing & Advertising; Nicholas Holland, CEO of Populr.me; Marcia Masulla, co-creator of Nashville Fashion Week and senior marketing manager at Yelp Nashville; and Ryan Witherell, partner at Seigenthaler PR.
Lastly, the keynote speaker was stand-out Steve Buchanan who took the stage to talk about his hit TV show Nashville and how the PR industry related to his work with the Opry Entertainment group. The entire conference was highly interactive and received positive feedback from those who attended. Students from Kennesaw State, Austin Peay, and Belmont all mentioned how they enjoyed how the panelists were so accomplished, yet relatable. PR+ 2014 would not have been successful without the support of its sponsors PRSA, DVL, BWSC, Seigenthaler Public Relations, duGard Ellis Public Relations and Nissan along with its media sponsors Yelp and Google.