Who Let the Nerd Sit at the Cool Table?

I was never the most popular or most liked kid in school.

But the one thing I always had going for myself was the ability to use my talents and gifts to gain the attention and respect of others. Most times I felt like a nerd amongst kids who were way cooler than me. Somehow as an accomplished and confident adult, I still feel that way.

The thing is I listen and observe most of time and talk only when I have something of substance to say. On the contrary, most of the cool kids were talkative, funny and “in your face” charming. My humble attributes were too often taken for being shy, withdrawn or overly serious.

There are so many perks in the public relations industry. You meet people with great connections, attend exclusive events, engage in endless networking and enjoy an abundance of complimentary favors. You find yourself surrounded by the perceived in-crowd.

Seems like you’ve finally become one of the cool kids but you’re inner nerd is still lingering. The one reason you aren’t as popular is because you have other things to think about. You’re distant because your mind is on business. You’re quiet because you’re silently and effortlessly strategizing how to beat everyone else at their own game. You’re focused because you’re thinking of your next master plan.

The good thing about PR is that most people think they need it because they’re always looking for a way to gain more exposure for what they do. And, no matter how socially awkward or intellectually complex you may seem, you possess the know-how of making other people popular.

So why don’t nerds make themselves popular?

Because nerds exist to make the cool kids look even cooler. Sometimes we can even make other nerds look cool.

Remember as a PR pro, the client is the star of the show. Will you ever get a little shine? Absolutely. The obscure knowledge of PR keeps you in demand. But most times you’ll be the nerd at the cool table. You’ll always have a reserved seat there because cool kids know that while they play the superstar role and ham the spotlight, you’re somewhere concentrating on the next move.

All the Single Ladies

Sure, thats the title to uber-star Beyonce’s hit single. But its also a call to one of the most dominate markets. Over past few years, the single women demographic has increased drastically in the housing market. And most recently, single women voters became “singled out” and sought after as a highly viable target in 2008 Presidential campaign.

According to Gigi Carroll, VP/concept director at Draft FCB Group, Chicago, marketers tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are. Those misconceptions could be missing the “mark”-et.

Over 51% of women in the US are single (2006 Census). Thats says alot. It says that marketers should develop clear messages that speak to single women in ways they can relate to. It says that maybe the classic assumptions that most single women have tunnel vision focused on careers or their interests can be lumped into a general category when determining the needs of all women are both off base.

Don’t put a ring on it right away. Single women have the ability to grow your businesses and increase your sales. Perhaps we should attempt to pay them a little more attention and began to speak clearly to this market.

“Now put your hands up!”