Personal Brands I Like: Gwyneth Paltrow

She’s not a red carpet ham or an attention hog. Gwyneth keeps it simple, classy, and real. Her well-rounded world view make2012+Vanity+Fair+Oscar+Party+Hosted+Graydon+wJ85Zj-nDWPls her very appealing. Long before captivating moviegoers across the globe with her award-winning acting skills, Gwyneth Paltrow was front and center of a pivotal cultural shift.

While growing up in Santa Monica, California, her father Bruce Paltrow created and wrote for the late ’70s CBS drama “The White Shadow,” which examined racial stereotypes in America and exposed the actress to many seminal television “Tanning” moments. As she explains to marketing executive Steve Stoute,author of the book, The Tanning of America, Paltrow witnessed her father’s impact at the time on American society.

Having an unbiased viewpoint on multicultural relationships is also a trait that the “Shakespeare in Love” star has shared with her two children. In fact, the 39-year-old admitted that the shift of beauty in America is “long overdue.”

“I don’t want to bemoan the fact that it should’ve happened 50 years ago, because it’s here now,” she added. “And it’s like the way I see it is that I have two little kids who are understanding the world in a time when Rihanna is on the cover of Vogue, and we have a black president. So their eyes are being as if they’re experiencing the world for the first time. All of this stuff is just root — it’s normal stuff for them. And that to me is what’s so incredible.”

“When my daughter understood what a president was, it was a black man. It’s not like me, where I grew up with all of these old white guys one after another … Their perspective on race and everything is completely open and completely different to how it was when I was a kid.”

Check out parts one, two and three of her interview with Steve here. I found it very interesting.

Also, check out an excerpt from Steve’s book here.