Personal Brands I Like: Victoria Beckham

Okay, okay – I know what you’re saying, “You like her because she’s a Spice Girl.” Actually no. I respect this former girl group singer because she has seamlessly transformed her posh personal brand into fashion icon status. She took her stage presence to the runway and finally landed in the designer’s chair to launch her own collection of dresses that celebs and even PR strutters like me are going crazy for. Check out a recent rundown of which celebs, including Sarah Jessica Parker and Jennifer Lopez who both wore a piece from the collection to the White House, are making Victoria’s collection a staple in their red carpet wardrobe.

Vogue UK