Okay, okay – I know what you’re saying, “You like her because she’s a Spice Girl.” Actually no. I respect this former girl group singer because she has seamlessly transformed her posh personal brand into fashion icon status. She took her stage presence to the runway and finally landed in the designer’s chair to launch her own collection of dresses that celebs and even PR strutters like me are going crazy for. Check out a recent rundown of which celebs, including Sarah Jessica Parker and Jennifer Lopez who both wore a piece from the collection to the White House, are making Victoria’s collection a staple in their red carpet wardrobe.
This former pageant queen is a multi-faceted entrepreneur who offers women tips for success in business and life. She’s another example of women with marketing/branding savvy who capitalize on opportunities to build, grow and give. Hear more about her philosophy of women in business from her interview with Dreaminsoul.com
Thanks to Twitter and Mopwater PR & Media Notes anyone interested in a career in public relations can test drive my job. Well not really. But courtesy of Amanda Miller Littlejohn, an award-winning writer, journalist and marketing/public relations pro in Washington, D.C. (and one of my Twitter friends), you can get a glimpse of what PR is like through the eyes of other practitioners.
Her column, Test Drive My Job, profiles marketing, PR, advertising and social media professionals at various stages of their careers. The column features an up close and personal look of some pretty neat folks who are in the driver’s seat.
Sure, thats the title to uber-star Beyonce’s hit single. But its also a call to one of the most dominate markets. Over past few years, the single women demographic has increased drastically in the housing market. And most recently, single women voters became “singled out” and sought after as a highly viable target in 2008 Presidential campaign.
According to Gigi Carroll, VP/concept director at Draft FCB Group, Chicago, marketers tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are. Those misconceptions could be missing the “mark”-et.
Over 51% of women in the US are single (2006 Census). Thats says alot. It says that marketers should develop clear messages that speak to single women in ways they can relate to. It says that maybe the classic assumptions that most single women have tunnel vision focused on careers or their interests can be lumped into a general category when determining the needs of all women are both off base.
Don’t put a ring on it right away. Single women have the ability to grow your businesses and increase your sales. Perhaps we should attempt to pay them a little more attention and began to speak clearly to this market.
“Now put your hands up!”