He is an all-around innovator. This new media visionary is making a lot of noise behind the scenes and doing some awesome things with social media through his company Katalyst. Read more about @aplusk in Fast Company.
Be realistic about your budget. Focus on cost-effective tactics that make meager look like a million.
Small businesses with success in their own backyard often assume, “we don’t need PR.” Sure, stunt your growth on purpose.
Thanks to Twitter and Mopwater PR & Media Notes anyone interested in a career in public relations can test drive my job. Well not really. But courtesy of Amanda Miller Littlejohn, an award-winning writer, journalist and marketing/public relations pro in Washington, D.C. (and one of my Twitter friends), you can get a glimpse of what PR is like through the eyes of other practitioners.
Her column, Test Drive My Job, profiles marketing, PR, advertising and social media professionals at various stages of their careers. The column features an up close and personal look of some pretty neat folks who are in the driver’s seat.
Last month on Journchat, Twitter’s hottest new sounding board for journalists, bloggers and PR folks, there was lots of talk about where PR falls into the shift in news coverage by journalists and who bears the most responsibility in deciding what news stories are most relevant.
Journalists have the utmost requirement to be objective in their approach to storytelling, leaving a reader to determine how they feel about a topic and to draw their own conclusion. And even though most people probably don’t know or could care less about the seven elements of a news story, everyone knows a topic must be worth talking about or else it’s not news.
As more news goes online, PR folks have to gain a greater edge on how to get a story placed. Journalists have to take a stronger approach to how they tell a story. Ultimately, that means companies have to challenge themselves a bit if they want better news coverage.
Identify the niche of your brand. Figure out what makes it stand out. Without any assumptions or false hope, be honest about where you are and why a journalist might take interest in your company.
If you were a journalist, would you write about your company? As a reader, what is it about your organization that others would find interesting? What unique facts about your business could a PR person use to publicize your business?
Try this. Write your own story about your business. No fluff – just tell the facts about you and your company in a creative way. Spend some time with it and question its level of newsworthiness. This will help you develop better expectations for your PR strategy and strengthen your ability to gain news coverage.
*** Learn more about Journchat, Monday nights on Twitter, at http://journchat.info
2008 went by faster than expected.
Seems like just a few months ago you finally began putting those New Year’s resolutions into high gear. All of sudden, 2009 is knocking down your door. Then you realized you haven’t put a PR or marketing strategy into place for that business launch or new project you’ve been waiting to kick off.
Don’t fret. There’s still time.
As matter of fact, you’re right where you need to me. Pace yourself. Make sure you’ve dotted all i’s and crossed all t’s before you set a PR/marketing plan in motion. Take it step by step. Do what’s best for company/product by setting a solid foundation.
PR…marketing…media? It will come.