Journalists aren’t responsible for making you look good. They simply inform the public. Your reputation is up to you.
Write for the ear and not the eye. Your content has more value when messages are heard across all media platforms.
Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.
Journalists tend to carefully screen resources they recommend. Position yourself for a co-sign with good content, credentials and contact.
No business can survive on word-of-mouth alone. Get uncomfortable with taking what comes & actively market your brand. Go!
When writing a press release, ask yourself, “who cares?” If you can’t answer the question with substance, rethink what you’re releasing. Is it really news? And if so, news for who?
Too often, a PR pro’s talent and ability is based on perceived popularity. It doesn’t matter who “knows” you – client results are the real claim to fame.
Discern the curiosity for gossip & the desire for truth when communicating. Inquiring minds may want to know but don’t have to.
Fellow entrepreneur and Tennessee State alum Brian Sexton is giving the world more of what it needs – love. He has launched Spread Luv, a blog dedicated to every passionate entrepreneur that has managed to create a unique niche within their industry. Brian and his wife Frances own Brances Sweets, a gourmet food company that spreads luv with it’s sweet treats. The blog’s mission is to simply spread luv to each dreamer, pioneer, and visionary by promoting and providing awareness of their business to the world.
Avoid juggling the overwhelming tasks in your marketing plan by setting monthly goals. Make each month manageable.