2009. Social networking had taken over the world. From the moment I started a MySpace profile, I knew my generation would be the poster kids for social media. It changed the way we communicated, worked, played and lived. It was new, exciting and innovation. It could also be overwhelming at times. The easy access, the ambiguity of messages, the jeopardy of privacy – it would make me nervous at times. I was an introvert who appeared to have extrovert tendencies.
As much as I loved to communicate with people and share ideas, I often got tired of the demand to be present and accessible on social media. I noticed, though, how social media proved something very significant for me – my influence.
Influence calls us into relationships. We look to discover relationships with those who have a substantial following in social networks, a notable brand or an authority within an industry or a community with a loyal audience. The strength of this connectivity creates relationships that earn millennials influence as a direct result of investing intellectual capital, goodwill and networking.
As with most generations, millennials have developed a tremendous amount of influence. Our influence, however, wears an originality that has created social capital almost beyond compare. This shift of influence is an example of social capital—an important element among millennial influencers. Social capital is the catalyst for influence. It becomes the key that unlocks influence and new experiences.*
This week, I’ll accept the Women of Influence Award from the Nashville Business Journal as a 2017 Trailblazer – a woman who has led the way for others to follow in her footsteps. Every year, the Nashville Business Journal recognizes a new class of Women of Influence awards winners – women who are shaping their companies, improving communities and paving the way for the next generation of influential female leaders. I’m happy and humbled begin the year with this honor and leverage my social capital for the benefit of those in my network. I’m thankful for the recognition and grateful that God continues to see fit to use me as an example.
This is an opportunity to reflect deeper and carefully consider, “how must I use my influence?” Influential leaders must consider how they will contribute to the growth of those they lead. People are drawn to a leader who actually leads, meaning they influence behavior, performance, events and outcomes. Influential leaders recognize that they are designed to be part of a mission that is larger than themselves.
As you are reading this email, you are proving your influence. You are someone who wants to help move and motivate people to make a difference. You are willing to nurture them through leadership and challenge them through motivation. A balance of two is the only way to have meaningful influence.
*(This email features an excerpt from my book The Original Millennial – Part 4: Do I Want to Reflect or Direct: Influence, Access, Creativity. To order the book for yourself or a millennial you know, love or mentor, visit theoriginalmillennial.com or Amazon.com)