What I’m Reading: Improvise – Unconventional Career Advice from an Unlikely CEO

What I’m Reading: Improvise – Unconventional Career Advice from an Unlikely CEO

I spent the last five days in Atlanta at Public Relations Society of America International Conference where Golin CEO Fred Cook offered this book to share the inspiring story of how he followed an unusual yet fascinating path from young adulthood to the corner office.

As CEO of one of the top PR agencies in the world, Cook provides counsel to blue-chip companies like Nintendo, McDonald’s, Wal-Mart, BP, and Toyota, and has worked personally with Jeff Bezos, Michael Eisner, and Steve Jobs.

This book is great for motivating readers to create their path to leadership through the practicality life experiences by changing their perspectives and acknowledging unique life experiences as a means to an end.

Highly recommended.

Aerial Ellis Fred Cook Unlikely CEO

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