We all want people to do stuff.
I know I do.
That’s why I picked up How to Get People to Do Stuff by Dr. Susan Weinschenk.
As a communicator, one of the first things you’re taught is how to master the art of persuasion. Well, this book combines the art and the science of persuasion to reveal the psychology behind motivating people to do the stuff you want them to do. It’s quick read and well worth the time.