Personal Brands I Like: Ice Cube

He’s come a long way since NWA. His career proves that none of us are one-dimensional. Read how the former gangsta rapper used his hip-hop legacy and L.A. roots to direct a documentary for ESPN’s “30 for 30” series.

Ice Cube and Robert De Niro at the Tribeca Film Festival. (Getty Images)

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One thought on “Personal Brands I Like: Ice Cube

  1. Ice Cube has done a fantastic job of creating a brand for himself. Which, ironically, he still has street cred from his NWA days, but has positioned himself as a family man with movies like Barbershop. I’m curious about what his new TV show will be like. And I’m pleased that he didn’t decide to make himself the lead male character. He’s more of a visionary than an actor. 🙂

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