Who Let the Nerd Sit at the Cool Table?

I was never the most popular or most liked kid in school.

But the one thing I always had going for myself was the ability to use my talents and gifts to gain the attention and respect of others. Most times I felt like a nerd amongst kids who were way cooler than me. Somehow as an accomplished and confident adult, I still feel that way.

The thing is I listen and observe most of time and talk only when I have something of substance to say. On the contrary, most of the cool kids were talkative, funny and “in your face” charming. My humble attributes were too often taken for being shy, withdrawn or overly serious.

There are so many perks in the public relations industry. You meet people with great connections, attend exclusive events, engage in endless networking and enjoy an abundance of complimentary favors. You find yourself surrounded by the perceived in-crowd.

Seems like you’ve finally become one of the cool kids but you’re inner nerd is still lingering. The one reason you aren’t as popular is because you have other things to think about. You’re distant because your mind is on business. You’re quiet because you’re silently and effortlessly strategizing how to beat everyone else at their own game. You’re focused because you’re thinking of your next master plan.

The good thing about PR is that most people think they need it because they’re always looking for a way to gain more exposure for what they do. And, no matter how socially awkward or intellectually complex you may seem, you possess the know-how of making other people popular.

So why don’t nerds make themselves popular?

Because nerds exist to make the cool kids look even cooler. Sometimes we can even make other nerds look cool.

Remember as a PR pro, the client is the star of the show. Will you ever get a little shine? Absolutely. The obscure knowledge of PR keeps you in demand. But most times you’ll be the nerd at the cool table. You’ll always have a reserved seat there because cool kids know that while they play the superstar role and ham the spotlight, you’re somewhere concentrating on the next move.

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5 thoughts on “Who Let the Nerd Sit at the Cool Table?

  1. Leslie says:

    That’s amazing… Now I know why my husband is always so quiet and reserved when we are at functions; whether it is personal or non-personal. Thank you for the insight. He is always so observant.

  2. Aerial M. Ellis says:

    Thanks Leslie. Its a common characteristic but often mistaken. Glad to offer some insight.

  3. Dan Holden says:

    Cute photo! And nice blog. Personally I think it’s fun to sit in the background and watch it all work…

  4. Marilyn Casey says:

    Yikes! You’ve captured me to a T. I remember when I joined PRSA and the first time I attended a meeting. I thought, “there are a whole bunch of nerds here, in one room!” Then I realized, they were just like me. I think we can include most writers in this bunch of nerds, too.

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