With football season now over and basketball season about to climb to its peak, sports fans couldn’t be more excited.The thrill it brings with each year continues prove the sports industry to be one of the powerful agents of media culture. But the public’s interest spans further than touchdowns and championship trophies.
More than ever before, pro athletes are increasingly seen as celebrities, stars and ballers but known less for their power plays on the field. Sure, that’s great branding for name recognition but how many players can you name but have no idea what team the guy plays for? More importantly, at what moment did you learn or remember his name – during a hot media crisis buzzing amid the news or after reading a good magazine article about his journey to the pros?
The reality is athletes aren’t hard to brand. Their public relations efforts are made simple by their league and team affiliations. Take the media legend of Terrell ‘T.O.’ Owens for instance. Though he grew into some rather unfavorable moments while becoming one of the most outspoken and unpredictable players in the NFL, T.O. has weathered the storm. The Dallas Cowboys’ receiver is getting his own reality show on VH1 this summer showing what life off the field is like. Kudos to his publicists Monique Jackson and Kita Williams tasked with the taming of success.
Not every athlete will have a shot at a reality show. Not every athlete wants their daily life off the field to be peered into. Not every athlete will face public crisis or turmoil. Nonetheless, the responsibility for athletes to manage their image very carefully couldn’t be greater.
Here are three reality checkpoints of PR for athletes:
First, realize that the sports industry has gone far beyond just getting in the game. PR is a must. Athletes have to study both games and acknowledge their strengths and weaknesses. Knowing this firsthand will help them tackle their seasons with success.
Second, work hard. Hard work never kills but it pays.
If you’re an all-around hardworking guy, you will surely make progress in your career. This will make people respect and see you as an icon. Hardwork includes going to practice on time and as well as maintaining your character in front of the public.
Third, humble yourself and be disciplined.
This is one of the greatest assets of success. Remember, its public relations, the art of relating to the public and it requires you to be in touch with who you are as player and a person.