http://aerialellis.wordpress.com Aerial M. Ellis - Classic Concepts from a PR Pro Tue, 17 Jan 2012 12:43:49 +0000 en hourly 1 http://wordpress.com/ http://0.gravatar.com/blavatar/2408e0f05814a938263882cd7e954d75?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://aerialellis.wordpress.com http://aerialellis.wordpress.com/2012/01/17/pr-tip-54/ http://aerialellis.wordpress.com/2012/01/17/pr-tip-54/#comments Tue, 17 Jan 2012 12:41:02 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=670 ]]> When looking for a prime TV or film spot to position a client’s product, think authentically. Something too deliberate could be a waste. #PR

Filed under: PR ]]> http://aerialellis.wordpress.com/2012/01/17/pr-tip-54/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/11/08/pr-tip-53/ http://aerialellis.wordpress.com/2011/11/08/pr-tip-53/#comments Mon, 07 Nov 2011 20:19:30 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=667 ]]> When strategizing, expand your vision beyond what is in front of you. Small thoughts lead to small results.

Filed under: PR, Strategy ]]> http://aerialellis.wordpress.com/2011/11/08/pr-tip-53/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/10/04/pr-tip-52/ http://aerialellis.wordpress.com/2011/10/04/pr-tip-52/#comments Tue, 04 Oct 2011 13:00:58 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=661 ]]> PR can never be about media coverage only. A misguided strategy will lead to the disappointment of no coverage at all.

Filed under: PR ]]> http://aerialellis.wordpress.com/2011/10/04/pr-tip-52/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/08/11/pr-tip-51/ http://aerialellis.wordpress.com/2011/08/11/pr-tip-51/#comments Thu, 11 Aug 2011 14:42:50 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=655 ]]> Pitching via Twitter can feel like spam to journalists. Tailor your pitch strategy by alternating leads with emails and links.

Filed under: PR, Strategy ]]> http://aerialellis.wordpress.com/2011/08/11/pr-tip-51/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/07/09/pr-tip-50/ http://aerialellis.wordpress.com/2011/07/09/pr-tip-50/#comments Fri, 08 Jul 2011 19:04:37 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=656 ]]> Journalists aren’t responsible for making you look good. They simply inform the public. Your reputation is up to you.

Filed under: Communication, PR, Reputation Management, Strategy ]]> http://aerialellis.wordpress.com/2011/07/09/pr-tip-50/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/06/22/pr-tip-49/ http://aerialellis.wordpress.com/2011/06/22/pr-tip-49/#comments Wed, 22 Jun 2011 15:27:49 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=651 ]]> Write for the ear and not the eye. Your content has more value when messages are heard across all media platforms.

Filed under: Communication, Strategy ]]> http://aerialellis.wordpress.com/2011/06/22/pr-tip-49/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/05/31/pr-tip-48/ http://aerialellis.wordpress.com/2011/05/31/pr-tip-48/#comments Tue, 31 May 2011 13:42:30 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=649 ]]> Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.

Filed under: Branding, Communication, marketing, Media Relations, Small Business, Strategy ]]> http://aerialellis.wordpress.com/2011/05/31/pr-tip-48/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/05/25/pr-tip-47/ http://aerialellis.wordpress.com/2011/05/25/pr-tip-47/#comments Wed, 25 May 2011 17:00:17 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=646 ]]> Journalists tend to carefully screen resources they recommend. Position yourself for a co-sign with good content, credentials and contact.

Filed under: Communication, Media Relations, Small Business, Strategy ]]> http://aerialellis.wordpress.com/2011/05/25/pr-tip-47/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/05/11/pr-tip-46/ http://aerialellis.wordpress.com/2011/05/11/pr-tip-46/#comments Wed, 11 May 2011 14:16:36 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=643 ]]> No business can survive on word-of-mouth alone. Get uncomfortable with taking what comes & actively market your brand. Go!

Filed under: Communication, PR, Small Business, Strategy ]]> http://aerialellis.wordpress.com/2011/05/11/pr-tip-46/feed/ 0 Aerial M. Ellis http://aerialellis.wordpress.com/2011/05/04/pr-tip-45/ http://aerialellis.wordpress.com/2011/05/04/pr-tip-45/#comments Wed, 04 May 2011 12:50:32 +0000 Aerial M. Ellis http://aerialellis.wordpress.com/?p=638 ]]> When writing a press release, ask yourself, “who cares?” If you can’t answer the question with substance, rethink what you’re releasing. Is it really news? And if so, news for who?

Filed under: Communication, PR, Strategy, Writing ]]> http://aerialellis.wordpress.com/2011/05/04/pr-tip-45/feed/ 0 Aerial M. Ellis