Category Archives: Small Business
PR Tip
Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.
Filed under Branding, Communication, marketing, Media Relations, Small Business, Strategy
PR Tip
Journalists tend to carefully screen resources they recommend. Position yourself for a co-sign with good content, credentials and contact.
Filed under Communication, Media Relations, Small Business, Strategy
PR Tip
No business can survive on word-of-mouth alone. Get uncomfortable with taking what comes & actively market your brand. Go!
Filed under Communication, PR, Small Business, Strategy
New Blog Alert: Spread Luv
Fellow entrepreneur and Tennessee State alum Brian Sexton is giving the world more of what it needs – love. He has launched Spread Luv, a blog dedicated to every passionate entrepreneur that has managed to create a unique niche within … Continue reading
Filed under Branding, Communication, PR, Small Business, Strategy, Writing
PR Tip
Avoid juggling the overwhelming tasks in your marketing plan by setting monthly goals. Make each month manageable.
Filed under marketing, PR, Small Business, Strategy
PR Tip
What may look like a viable new client may be nothing more than a seasoned bargain hunter. Choose new business carefully.
Filed under Communication, PR, Small Business
Personal Brands I Like: Marshawn Evans
This former pageant queen is a multi-faceted entrepreneur who offers women tips for success in business and life. She’s another example of women with marketing/branding savvy who capitalize on opportunities to build, grow and give. Hear more about her philosophy … Continue reading
Filed under Branding, Corporate, Entertainment, marketing, PR, Small Business, Sports, Women
Personal Brands I Like: Ashton Kutcher
He is an all-around innovator. This new media visionary is making a lot of noise behind the scenes and doing some awesome things with social media through his company Katalyst. Read more about @aplusk in Fast Company.
Filed under Branding, Entertainment, Small Business, Social Media, Trends
PR Tip
Be realistic about your budget. Focus on cost-effective tactics that make meager look like a million.
Filed under PR, Small Business, Strategy
PR Tip
Small businesses with success in their own backyard often assume, “we don’t need PR.” Sure, stunt your growth on purpose.
Filed under Corporate, PR, Small Business, Strategy
