Category Archives: Writing
PR Tip
When writing a press release, ask yourself, “who cares?” If you can’t answer the question with substance, rethink what you’re releasing. Is it really news? And if so, news for who?
Filed under Communication, PR, Strategy, Writing
PR Tip
New bloggers-keep your editorial content in top shape. Well-written blogs attract readers, advertisers and even better content.
Filed under Communication, PR, Social Media, Writing
New Blog Alert: Spread Luv
Fellow entrepreneur and Tennessee State alum Brian Sexton is giving the world more of what it needs – love. He has launched Spread Luv, a blog dedicated to every passionate entrepreneur that has managed to create a unique niche within … Continue reading
Filed under Branding, Communication, PR, Small Business, Strategy, Writing
PR Tip
PR pros are strategists, not press release machines. Don’t let the tactic define your strategy. #UI
Filed under Communication, PR, Strategy, Writing
I Know I’m Write
Reading is fundamental. Writing is as well. But not all writing is created equal, particularly when it comes to writing for news. Maybe you’ve been there before. You need to write a press release but don’t have the slightest idea … Continue reading
Filed under Media Relations, PR, Writing
Think Like A Journalist
Last month on Journchat, Twitter’s hottest new sounding board for journalists, bloggers and PR folks, there was lots of talk about where PR falls into the shift in news coverage by journalists and who bears the most responsibility in deciding … Continue reading
Filed under PR, Small Business, Strategy, Trends, Writing
