Category Archives: Trends

PR Tip

Track the trends of media convergence. Use them to enhance your approach to content and the media.

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Filed under Communication, PR, Trends

PR Tip

Learn the basics of optimization of text, images and video. Have access to an expert at least. #UI

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Filed under Communication, marketing, PR, Social Media, Strategy, Trends

Personal Brands I Like: Ashton Kutcher

He is an all-around innovator. This new media visionary is making a lot of noise behind the scenes and doing some awesome things with social media through his company Katalyst. Read more about @aplusk in Fast Company.

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Filed under Branding, Entertainment, Small Business, Social Media, Trends

PR/Marketing Tip

Eliminate the activities that no longer bring in business. Weigh in on what works.

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Filed under marketing, PR, Strategy, Trends

All Work and No Tweets

You can tweet at work if you like but you might get fired. The Marines, NFL and now ESPN have announced new policies on Twitter usage. ESPN doesn’t want employees using Twitter for anything but ESPN-related content. No personal quirks … Continue reading

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Filed under Communication, PR, Social Media, Trends

Who Let the Nerd Sit at the Cool Table?

I was never the most popular or most liked kid in school. But the one thing I always had going for myself was the ability to use my talents and gifts to gain the attention and respect of others. Most … Continue reading

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Filed under PR, Strategy, Trends

Bad Publicity is NEVER Good

This month has been pretty busy for the sports and entertainment industries. Events like the Grammy Awards, Oscars, Super Bowl and NBA All-Star Weekend are enough to keep a celeb on the red carpet and a PR pro on their … Continue reading

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Filed under Branding, Communication, PR, Reputation Management, Sports, Strategy, Trends

Think Like A Journalist

Last month on Journchat, Twitter’s hottest new sounding board for journalists, bloggers and PR folks, there was lots of talk about where PR falls into the shift in news coverage by journalists and who bears the most responsibility in deciding … Continue reading

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Filed under PR, Small Business, Strategy, Trends, Writing

Prep Your Rep

Who knew the social media movement would be such a trendy yet powerful tool? If you’ve ever “Googled” yourself or your business, you must be aware that you now you have an online reputation. It’s not the type of reputation … Continue reading

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Filed under Reputation Management, Strategy, Trends