Category Archives: Media Relations
PR Tip
Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.
Filed under Branding, Communication, marketing, Media Relations, Small Business, Strategy
PR Tip
Journalists tend to carefully screen resources they recommend. Position yourself for a co-sign with good content, credentials and contact.
Filed under Communication, Media Relations, Small Business, Strategy
Artist Publicity: Is Your Music Ready for Media?
Public relations, music, non-profits, and my hometown Memphis are few of my favorite things. So I was excited to get an invite from Cameron Mann of the Memphis Music Foundation to facilitate a workshop on PR for local artists and … Continue reading
Filed under Communication, Corporate, Media Relations, Uncategorized, Women
PR Tip
It takes confidence, patience and fortitude to contact the often over-pitched media. Be brave and make each pitch count. #UI
Filed under Communication, Media Relations, PR, Strategy
PR Tip
Research a media outlet or journalist before you pitch to them. This should go unsaid.
Filed under Communication, Media Relations, PR, Strategy
For The Record
No media prep or training could have prevented this. Emotion is human. Bubba Watson fought through it with humor. Watch the round one leader of the PGA Championship tough out a press conference while speaking of his family’s battle with … Continue reading
Filed under Communication, Media Relations, PR, Sports
PR Tip
Having trouble explaining something unfamiliar? Ease into the pitch by describing the result first. #UI
Filed under Communication, Media Relations, PR
PR Tip
Explain the media pitching process to your clients. You can’t afford to let them think the “spray and pray” approach works.
Filed under Communication, Media Relations, Strategy
PR Tip
Being on a reality TV show doesn’t make you media savvy and interview ready. A bit of training wouldn’t hurt.
Filed under Entertainment, Media Relations, PR
