Category Archives: Branding
PR Tip
Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.
Filed under Branding, Communication, marketing, Media Relations, Small Business, Strategy
New Blog Alert: Spread Luv
Fellow entrepreneur and Tennessee State alum Brian Sexton is giving the world more of what it needs – love. He has launched Spread Luv, a blog dedicated to every passionate entrepreneur that has managed to create a unique niche within … Continue reading
Filed under Branding, Communication, PR, Small Business, Strategy, Writing
Personal Brands I Like: Melissa Dawn Johnson
This leading lady of personal branding practices what she preaches. From her Sunday morning motivational segment on CNN to her weekly vlog, “Brand Me Minute,” featured on Essence.com, Melissa Dawn Johnson works to empower individuals by reinforcing the idea that … Continue reading
PR Tip
Pay close attention to social media trends as the new year enters. No PR strategy is complete without social media engagement.
Filed under Branding, PR, Social Media, Strategy
Personal Brands I Like: Sheryl Sandberg
Sheryl Sandberg may not have a personal brand known in households near and far but she works for one – Facebook. As chief operating officer of the $23 billion social network company, she’s has been at the forefront of helping … Continue reading
Filed under Branding, Corporate, PR, Social Media, Women
PR Tip
Try dropping “www” when mentioning your website. The “company name dot com” is much easier to say and be remembered by consumers.
Filed under Branding, Communication, PR
Personal Brands I Like: Queen Latifah
Here’s a woman who has mastered many facets of entertainment – music, television, film, theatre, books, beauty and business. Her recent CNN appearance on Larry King Live reveals the honest way in which she approaches her personal brand and how … Continue reading
Filed under Branding, Communication, Entertainment, PR, Women
SEO Tip for PR
Request removal of harmful online content and negative search engine listings. Frequently check your brand’s name for placement that could be damaging. What’s out there might shock you.
Filed under Branding, Corporate, Social Media, Strategy
Personal Brands I Like: Victoria Beckham
Okay, okay – I know what you’re saying, “You like her because she’s a Spice Girl.” Actually no. I respect this former girl group singer because she has seamlessly transformed her posh personal brand into fashion icon status. She took … Continue reading
Filed under Branding, Entertainment, Women
Personal Brands I Like: Ice Cube
He’s come a long way since NWA. His career proves that none of us are one-dimensional. Read how the former gangsta rapper used his hip-hop legacy and L.A. roots to direct a documentary for ESPN’s “30 for 30″ series.
Filed under Branding, Entertainment, PR, Sports
