When strategizing, expand your vision beyond what is in front of you. Small thoughts lead to small results.
PR Tip
PR can never be about media coverage only. A misguided strategy will lead to the disappointment of no coverage at all.
Filed under PR
PR Tip
Pitching via Twitter can feel like spam to journalists. Tailor your pitch strategy by alternating leads with emails and links.
PR Tip
Journalists aren’t responsible for making you look good. They simply inform the public. Your reputation is up to you.
Filed under Communication, PR, Reputation Management, Strategy
PR Tip
Careful to assume your brand is reaching the masses when it’s barely scratching the surface. Aim past the level of comfort.
Filed under Branding, Communication, marketing, Media Relations, Small Business, Strategy
PR Tip
Journalists tend to carefully screen resources they recommend. Position yourself for a co-sign with good content, credentials and contact.
Filed under Communication, Media Relations, Small Business, Strategy
PR Tip
No business can survive on word-of-mouth alone. Get uncomfortable with taking what comes & actively market your brand. Go!
Filed under Communication, PR, Small Business, Strategy
PR Tip
When writing a press release, ask yourself, “who cares?” If you can’t answer the question with substance, rethink what you’re releasing. Is it really news? And if so, news for who?
Filed under Communication, PR, Strategy, Writing
PR Tip
Too often, a PR pro’s talent and ability is based on perceived popularity. It doesn’t matter who “knows” you – client results are the real claim to fame.
Artist Publicity: Is Your Music Ready for Media?
Public relations, music, non-profits, and my hometown Memphis are few of my favorite things. So I was excited to get an invite from Cameron Mann of the Memphis Music Foundation to facilitate a workshop on PR for local artists and industry insiders. Most times, artists aren’t sure how to approach PR from a strategy or representation standpoint. When should they implement a PR strategy? Who should they get to do it? How even?
With Memphis being such a great breeding ground for new artists, it created a perfect opportunity for the foundation to provide resources for those interested in the music industry from all aspects, especially PR. I headed down to the Bluff City and had a great time giving PR tips to the attendees.
Here’s the full presentation via Slideshare.
Memphis Means Music.
Music Means Business.
That’s the foundation’s tag and it’s true. You can’t think of Memphis without thinking of music. Building on that legacy, the Memphis Music Foundation has established a resource center as an interactive, living library and workspace that offers a dedicated staff, tools and resources to help area musicians and music professionals be successful in the ever-changing music industry. Visit the foundation’s website for more info.
Filed under Communication, Corporate, Media Relations, Uncategorized, Women
PR Tip
When looking for a prime TV or film spot to position a client’s product, think authentically. Something too deliberate could be a waste. #PR
Filed under PR
PR Tip
Write for the ear and not the eye. Your content has more value when messages are heard across all media platforms.
Filed under Communication, Strategy
